We like to tell stories and express ourselves visually. We want people to understand your story with a bit of flair and precision. Animation can bring a mundane subject or service to life, a visual stamp engaging target audiences on their level that leave long lasting impressions.
Clever use of film or animation can make any subject become viral bringing customers to you. Organic Marketing at its best. A good example of this was the Gorilla playing the Phil Collins drum solo for Cadburys Chocolate. What! Why?... All we knew at the time was that we wanted to know what it was about and so we were interested to see who was behind it.